AVGC: An Animation, Visual Effects, Gaming, and Comics (AVGC) promotion task group has been established by the Ministry of Information and Broadcasting.
The task force, which will be led by the I&B Secretary, will produce its first action plan within 90 days. Industry, academics, and state governments are all represented on the committee. In her Budget speech, Union Finance Minister Nirmala Sitharaman announced the formation of the AVGC promotion task team.
The group will develop a national AVGC policy, recommend a national curriculum framework for graduation, post-graduate, and doctorate courses in AVGC-related fields, and collaborate with academic institutions, vocational training centers, and industry to assist skilling activities.
AVGC task force will look into job possibilities
It will increase job possibilities, assist in promotion and market development operations to expand the Indian industry’s worldwide reach, increase exports, and recommend incentives to attract foreign direct investment in the sector.
According to the I&B Ministry, the country’s AVGC industry has the potential to be a torchbearer for “Create in India” and “Brand India.” “By 2025, India has the potential to acquire 5% (about $40 billion) of global market share, with annual growth of around 25-30% and the creation of around 1,60,000 new employment,” it stated.
Secretaries from the Ministry of Skill Development and Entrepreneurship, the Department of Higher Education, the Ministry of Education, the Ministry of Electronics and Information Technology, and the Department for Industry and Internal Trade Promotion make up the task force.
Technicolor India’s Biren Ghosh, Punaryug Artvision’s Ashish Kulkarni, Anibrain’s Jesh Krishna Murthy, and Redchillies VFX’s Keitan Yadav, Whistling Woods International’s Chaitanya Chinchlikar, Zynga India’s Kishore Kichili, and Hungama Digital Media Entertainment’s Neeraj Roy are among the industry representatives.
It also includes representatives from the state governments of Karnataka, Maharashtra, and Telangana, as well as heads of educational bodies like the All India Council of Technical Education and the National Council of Educational Research and Training, as well as industry groups like the Federation of Indian Chambers of Commerce and Industry, Confederation of Indian Industry, and the Media and Entertainment Skills Council.